Alex Beyers: You have to put in the effort to actually build the relationship because if you’re not giving it any information or like very blanketed information, it’s just going to give you very blanketed and generic responses as well.

Jade Boyd: Welcome to the show, Alex.

Alex Beyers: Hi, Jade. I’m so happy to be here.

Jade Boyd: For people who don’t know you yet, why don’t we just start by introducing yourself and telling us a little bit more about who you are and what you do.

Alex Beyers: Sure. I am Alex Beyers. I run a CEO support agency, Alex Beyers Co, which is essentially, I’m an online business manager. I have a team of VAs, and we really just support female entrepreneurs to do their thing, right? We are the behind the scenes, ninjas doing strategy, operations, management, and all the fun things that most CEOs have to do, but don’t love to do.

Jade Boyd: And Alex and I actually met through a mutual friend who was also on the podcast recently. Our friend Ranin and Alex came into the business at it recently to do sort of a masterclass on using chat GPT to grow your business, to save you time, to become your personal marketing assistant and everybody in The Business Edit is just fangirling over Alex now. And I was immediately like, we need to have her on the podcast. Cause it was so, so helpful. And several of us have gone on to take your course. And personally, I talk to chat GPT all of the time now after going through your course and have finally hit that point where I’m like, wow, this is actually helpful.

And I think a lot of business owners struggle with wanting AI to be helpful for them, but then they get in and use it. And they’re like, this is garbage. This isn’t actually helping. So can you share, when was that moment when you realized that AI specifically chat GPT could actually save you time, especially in marketing as a business owner?

Alex Beyers: Yes. So what I didn’t mention in my intro is while I am a small business owner, I’m also a mom and a wife and all the things. And I think so many of the women that listen to your podcast and the women that I got to be with on The Edit, it’s like, We are solopreneurs. We’re doing so much ourselves. Like you might have a VA, you might have maybe, you know, a social media manager or something as you start to scale.

But a lot of us are doing so much ourselves as well as managing our households and doing all the other things. So I got into chat GBT probably almost two years ago now, and it was really out of necessity. I had a friend, another business owner basically tell me like, this thing is happening, I’ve seen a lot of people using it, her husband’s an entrepreneur, he’s been using it. And so it kind of trickled down to me through the telephone and I just tried it one day and I was like, okay, this could be something because you just, you start to use it and you’re like, wow, this could be like a VA for me. This could be like a social media manager.

So I quickly became so obsessed, like probably to an unhealthy amount very quickly. But for anybody that is into human design, I’m a projector. So I also am somebody who is like a guide and I kind of can early adopt things. And filter them and share them with others. Like that’s my zone of genius. And that’s kind of what happened with chat GBT. So I started using it. I was creating content for myself consistently. I was sending emails out consistently marketing emails. I was launching offers more quickly than before. And I started to just kind of see like, wow, look at all this opportunity that I’ve created for myself, just from simply using chat GPT.

At that time, I also had a VA and it never took away work from my VA. It actually made her more like, I feel like I delegated to her more easily because I would like create this stuff in chat GPT, and then I could just hand it off to her to be like, put this into Flow Desk, you know, schedule these posts sort of thing. So it actually made me more efficient as like a delegator and a leader as well, because I was able to like really refine my thoughts before handing things off to my team. So that’s really how it all got started is just out of necessity. I started using it, became obsessed. And now I tell everyone and their mom that they should be using chat GPT.

Jade Boyd: Yes. And I love that you point out that you’re an early, you were an early adopter and I feel like it is becoming more popular now. I hear more business owners talking about how they’re using it, but at first it can feel a little bit complicated. And I know that people have a lot of misconceptions still around ai, and I would love for you to speak into that specifically the misconceptions you hear from business owners on using tools like Chat, GBT and their business.

Alex Beyers: Absolutely. I feel like there is so much fear around chat GBT, like the robots are going to take over the world. You know, I probably mentioned this when I did the presentation for your group is that people are so scared that like the robots are going to take over the world, but I’m like, I’m training my robot to be like my BFF so that when she does take over the world, like she’s my sidekick and I’m, I’m good.

Yeah. But also I think in the, the entrepreneur world that we are in, there’s a lot of service providers and a lot of the services that chat GBT, so many people are afraid that that software is going to replace human workers and when it comes to service based businesses, content creation, management businesses, things like that.

But the reality is, is that AI is a tool that’s best used when it’s shared or when it’s adapting human created work, right? And that’s a lot of what I talk about in my courses of how you’re providing chat, GBT with your original ideas. You’re not allowing chat, GBT to originate thoughts for you. And that’s where that’s never going to change.

Like, I know that me, Alex Beyers co is an online business manager. There’s so many things that entrepreneurs could go into chat GBT and do versus hiring me. But if they really want something unique and given my touch when they know me as a service provider, like they’re still going to hire me. They might not hire me as soon as they would if they weren’t using chat GPT, but we just as business owners have to be confident to know that when the time is right, those clients are still going to come to us.

And when I was first promoting my chat GPT course, I was so anxious because I do have so many friends like copywriters, social media managers that are, you know, that’s a primary thing that a lot of a small business owners are using chat GPT for, but again, I’ve had so many conversations with those type of business owners that helping them understand that, trust me, the clients are still going to come to you over time, but this is allowing those solopreneurs and smaller businesses to do a lot more with their dollars and their budgets earlier and quicker than they could.

Alex Beyers: Let’s see, another misconception would be that chat GBT is going to be you’re on the opposite end of the fear, somebody might think that chat GBT has all the answers, right. And we’re going to go into it for everything, which I said, I’m obsessed and I do use it for a lot of things, but you also have to understand that it is a robot, it is, you know, going off of other, it’s going off of the data that it has access to, so there are some misconceptions that everything it says is going to be great, but there’s a lot of, you know, you need to do your fact checking and, and those type of things. So I would say to anybody who’s scared or worried about chat GBT to just give it a try.

Jade Boyd: It is super addicting once you go through Alex’s course, and it actually spits out things that are helpful. I will tell you, we chat about lots of things these days. I love how you pointed out that it’s not a replacement for contractors, especially, which I think is helpful for people who are thinking about, oh, I already have a VA, or I already have a marketing, social media manager, whatever that might be and thinking that chat GPT would replace them, and instead, like you pointed out, it can just be a way to enhance the work that they’re doing and for you to more effectively communicate, because at the end of the day, like you do have to communicate for contractors, especially if they’re not fully owning that part and you’re still giving them direction. You do have to have kind of your thoughts together before you can get to that place where somebody coming into your business is even helpful at all. So I love that you pointed out that it can be a supplement.

And then for business owners who are thinking like, this is going to replace me. I immediately think, I mean, as a former photographer, I think about all the new AI is that are editing photos, which a lot of people think is scary because photo editors are like, wow, is this going to replace my job? But at the end of the day, when you’re using AI, there’s still that component of time.

Like you have to put time into it to get something out of it. Whereas with a contractor. They can literally just come in and solve your problem and talk to you like a human, you know, and do things for you. And even with photo editing, even if AI edits your photos, you still have to go through and double check because it is a robot.

You have to check that it did everything correctly and didn’t do anything like randomly weird because it happens. But when a human does it, that human can save you that time by checking and doing it a hundred percent. So I think it’s really good, to keep that in mind, the scale that you mentioned, like, don’t tip too far this way, but also not too far the other way. Like, it’s not gonna do everything for you. You still have to put work into it.

Another thing that I think business owners struggle with, especially for marketing content is, I hear this a lot, like, and I experienced this myself too. I gave it all the prompts and then it comes up with this content that sounds like a robot, how do I get it to actually create content that sounds like me? So can you speak a little bit more to like, how can we help chat GPT actually develop not just like an authentic brand voice that sounds human, but really adopt our voice and start to sound like content that I would have created myself.

What does that even look like?

Alex Beyers: So here’s the thing that you have to remember when you first log into chat GBT, it doesn’t know you from the next photographer or the next social media manager or whoever that’s using the system. So you really have to train it like a new employee to understand your unique business. So everything from your brand, your business model, your offers, your, maybe you have taglines, all of it.

So what I always recommend for anybody is when you go in there, start a conversation, like you just hired a VA, let’s say. And so it’s your first hire. You want her to know everything about you and your job and your business so that she can really be your doppelganger, right? She’s going to be proactive and thinking about how she can support you as the business owner.

So you want to do the same with chat. GBT. You want to go in there, you want to share all those things that I just mentioned and not lack any detail. The other great thing is if you are using the paid version of chat GBT, you can voice memo into the app too. So if you’re just like wanting to talk to her, I say her, but if you’re. Just wanting to talk to her, and really get,

Jade Boyd: the voice, right? It can be a guy or a girl.

Alex Beyers: So you can, you know, have it understand the cadence of your voice and all of the things like really build the relationship. Don’t treat it like it’s just this software that’s, it knows that I’m an online business manager and knows that this is my ideal client, et cetera, but I want it to know more. I want it to know that I’m a mom and I have kids and I, this is what I did before this job. Like I want it to be able to take any information that I’ve ever given it and create a story and a narrative when it’s building my content, right?

So it needs to know all the history to get there. Cause I think we all know at this point on especially social media, stories sell and people want to get to know us as, as the owner of the business or the person behind the business or whatever it is. So it’s like, we’re really building that relationship, so you have to give chat GPT all of that information. Sometimes that might sound like too much, right? You’re like, this sounds crazy, but this is where Jade is saying like, you have to put in the effort to actually build the relationship because if you’re not giving it any information or like very blanketed information, it’s just going to give you very blanketed and generic responses as well.

Jade Boyd: Yeah, and I think your analogy of treating it like it is an employee that really flipped a switch in my mind, because it is so true. Like, even if you’re hiring a graphic designer, for example, they’re still going to send you the questionnaire where you have to answer a million questions about what you want your brand to be, right?

Like they have to fully understand your business in order to do anything for you and why would we think that chat GPT would be any different. And I love thinking about it as a human too, because it’s conversational. It’s not super formal and I think before taking your training, that’s how I was thinking about it. And even from podcasts that I was listening to, they would give you like a prompt, right? Like, just make sure you fill in the blanks with these things, but they never worked for me until I actually trained it and went through the time, which it does take a considerable chunk of time, depending on how, how complicated your business is and how much context there is, to actually train it and I don’t think a lot of business owners are going through that work upfront to actually make it understand what their business is, who they are, and who they’re talking to before they’re just like, hey, come up with this Instagram reel. And then they come up with a generic reel because it is generic.

Alex Beyers: And you can always ask, like, if you don’t know where to start and you get in there and you start to have a conversation. Also people are like, what do I say when I get in there? I’m just like, hey, like, hey, chat, GBT.

You know? Yeah. Hey, it’s Alex here, like, I’m just, I’m going to talk to you about this.

I want you to learn more about my business, because I’m going to have you help me with my business related tasks and then just start. You know, and if you don’t know where to start, you could just ask, like, I want you to learn about my business, can you ask me 10 questions about my business that you would need to know to support me with marketing or to support me with graphic design or to support me with X, Y, and Z and it’ll basically build that questionnaire, like Jade is saying as like onboarding a client.

So, yeah, I think that’s a great place to start, but you definitely, definitely, definitely need to get the details.

Jade Boyd: Can you give us, just some examples and maybe some surprising ways that you’ve used ChatGBT in your own business just to help other business owners envision the possibilities there? And I know personally, like I said, I’ve been talking to it about everything. I’m just like, hey, ChatGBT, how do I get my three month old to sleep?

Like anything that I have questions about. And actually surprisingly very helpful, but in a business context, I’m curious to know some of maybe the more surprising ways you’ve used it.

Alex Beyers: Yeah. I mean, same. I pop in there for everything. And that’s what I encourage people to do, especially with the mobile app, like using it as a brainstorming buddy. Right? Like when you just have the littlest idea and you’re like, this could be something, or I listened to a podcast and I’m like, oh, they talked about this, like, I want to bring that into my business. I might just go to chat GPT and say, hey, chat GPT. I heard Alex Beyers on a podcast talking about more ways to use chat GPT in my business, like knowing what you know about my business, what ways do you think I could use it and kind of start using it as like, another CEO or a COO in your business where you’re just like brainstorming.

That’s like the number one way I use it. I don’t think that’s surprising, but I would say if there’s, that’s just the simplest thing. Like you were saying, treat it like a human, another person in your business that you can just kind of start ping ponging ideas off of and building ideas that you might sit with for longer because you’re like, I don’t know where to go with this. And you just need somebody to like elaborate on your thought.

Jade Boyd: To give an example that quickly, just from like, from my own context, I would agree. I’m using it a lot, especially as I’m in like this idea land in my business of not fully knowing what I want things to look like in the future. I have lots of ideas. And so chatting with chat GPT and just being like, hey, if I wanted The Business Edit to be like a top 100 business podcast, what strategy would you outline for me?

And if it was general, if it wasn’t trained, it probably would tell me like all the standard things that you do just like good podcasting metrics. Right? But then knowing all this context in my business, it’s outlining all of these content pillars and specific guest episode ideas and like very niche strategies based on my business, my offers and my messaging really, cause it fully understands that I’m a business coach, yes, but also how I coach from a minimalist, like less, but better perspective and it’s extremely helpful. It gives me more good ideas than I could ever implement in my life.

So I agree. That’s one of my favorite ways too.

Alex Beyers: Same. And that’s something you can do on the go too. Like, you know, you go for a walk, you’re in the carpool pickup line, whatever it might be like, you can be chatting with Chat GBT, just like you’re sending a voice memo to like your business, bestie in Voxer, you know? So you’re having like this two way conversation.

Or sometimes I just memo that stuff to myself so that later I can refer back to it and be like, okay, what, what was this idea I had? Another thing that I use it for is like building my calendar. So on weeks where, I mean, you could go so many ways with this, but like I specifically, like I said, I’m, I’m obsessed with human design. So I like live and die by that. I’m a projector and my energy levels and all these things. So I can actually go into chat GBT and say, okay, here’s everything on my to do list this week. Send it a screenshot of maybe your calendar for the week.

And I’m like, hey, I’m a projector. I work best in three to four hour increments. Like that’s my max for the day. Can you help me build like the most effective schedule for the week or something like that? So there’s been times where you could do that. You could do it with if you track your cycle and you’re like, okay, I’m high energy. And when I’m ovulating things like that, you could tell it all that and it’ll build you again.

Yeah, it could be the perfect assistant. The other thing that I do that I’m obsessed with, and again, aside from my content creation and all those things is building my proposals, outlines for like projects and helping my clients build workflows. Like I basically will train it on all of my clients and say, here’s like we’re doing a Dubsado build, here’s all their services. Here’s what I think the workflow should be. Am I missing anything? Am I not seeing a gap or anything like that? Like I almost have it like check my work for things, and have it act as an OBM as well. So I almost have like another OBM in my business to just like check my work.

Jade Boyd: So do you train it separately on all of your clients?

Alex Beyers: Yes.

Jade Boyd: So do you go through the full content prompt?

Alex Beyers: Not all of them. It depends cause I’m not creating content for all of them, but if like, I want to know how they’re serving their clients, like I give it all the context. I usually just like upload my onboarding questionnaire in there and give it all that. And then as I’m building stuff, I might give a little more context here and there, but yeah.

Jade Boyd: That’s awesome. I’m sure a lot of service providers who are listening to this, their wheels are turning because that’s an amazing way for it to add value from a client perspective for sure, especially as solopreneurs who might not have that person or coach in their business who can have a second eye on things to be able to give somebody your work and be like, hey, can you look at this and especially since it can even like read websites and stuff like that for a website designer to be able to upload a draft and get suggestions like that’s huge.

Alex Beyers: Yes. I love for like any sales copy or yeah, sales pages. Marketing emails, all of that kind of stuff. I love asking it about like sales psychology, like knowing specific sales psychology and how to sell, and I always say, I like to subtle sell. I don’t like to be like, you know, buy my course,

Jade Boyd: Hey, business owner.

Alex Beyers: like super targeted, but subtly targeted.

So I’m always using the term subtle selling in chat GPT to have it help me do those things. But you can have it actually review sales pages, but ask it to use sales psychology for your specific, ideal client, you know, what, what would their oppositions be to this service or this product or whatever? How can I build that into the copy without just like straight up saying like, if you’re thinking this, so there’s so many ways that you can elaborate and have it just build you this immaculate sales copy.

Jade Boyd: So speaking about creating content and having AI create content, there’s also this like ethical realm of AI and considerations that business owners have to use when they’re using something like Chat GPT to create content, especially for things like websites or templates or even social media posts. And I would love for you to speak into how can we as business owners make sure that we’re being ethical with the way that we’re using AI, because we might be stealing some ideas or, you know, like you said, chat, GBT has access to information and it pulls information to write content. So how can we make sure that we’re being ethical in the way that we’re using it and not taking away from other creators on the internet?

Alex Beyers: Absolutely. So as of right now in the U S there are no comprehensive laws that are directly governing chat GPT. So there are definitely like foundational things that are in the works, but it’s just, it’s so new that there’s nothing actually like legally binding us to perform a certain way or for chat GPT to perform a certain way.

So the things to keep in mind when you’re using it is. Number one, I think the most important thing is don’t share anything your own for your own privacy, like don’t share any sensitive information. Don’t share your social security number. Don’t share all these things that are just going out into the verse of all this data. And same with your clients. Obviously, you wouldn’t want to share any sensitive information for your clients. So keeping things somewhat generic. So even when I’m sharing, I mean, I do share stuff about my business and I do share pricing in there and things like that, but that I would use your own discretion of what you would want to be shared with the masses. I mean, somebody is probably not going to be able to go in and say, you know, what’s Jade Boyd charging for this? And then it pulls it, but, you know, it’s out there.

The other thing to consider is because it is pulling from this broad amount of data, there is this like conversation about how is intellectual property protected.

So, what I always am telling business owners when you’re using chat GPT is never just point blank asking for something, but rather giving your original thought first. So rather than saying, hey, chat GPT, can you write me a blog post about how to use AI as a small business owner? I would say, hey, chat GPT. I want to write a blog post about how to use Chat GPT is a small business owner. Here are kind of my ideas. Can you help elaborate on it? These are like my original thoughts. These are my opinions on things. I’m giving it a lot of information to just elaborate on and build on versus asking it for something outright.

And the other thing is just when you do go into copy and paste that from chat GPT, like feeling good about it, you know, like just genuinely being like, okay, I know that I’m not taking this content. I’m not stealing this content from somebody else. Just like you wouldn’t go to somebody else’s blog and just like copy and paste their blog.

I mean, I know people do it, but those of us who aren’t doing that, yeah, just to make sure that you’re not infringing on other people’s copyrights. That, cause who knows in the future when a law does formulate, then if they go back on anything, you’re not liable for stealing intellectual property.

Jade Boyd: Yeah, not having to go back through your last 200 blog posts.

Alex Beyers: Yeah. So definitely always feeding an idea and that’s where you’re going to get better ideas anyway and make it sound more like you, right? It’s like, I wrote this, these are my ideas. I just want you to help me make this more readable for my audience or whatever prompt you give it there.

Jade Boyd: In what ways has chat GPT sparked creativity for you as a business owner? Not just like saving time, which I think is immediately what we go to like, how can it save me time? How can it do work for me? How can it simplify my life? But also how has it helped you be more creative as a business owner?

Alex Beyers: Oh my gosh in so many ways, I feel like services and if I get an idea for a service, like there was one, I have this service now I can’t even think of what it’s called, but it’s the hotline, which is like Voxer support. And it just came to me one day, somebody like, do you just do the Voxer services?

And I brought that to life so quickly. It just like that kind of stuff where you’re like, this is a great idea, but in free chat GBT, I would sit with it. I’d price it out have to write the sales copy, after I, you know, build the page, all the things where it’s like in chat GBT, I can do that in less than eight hours. I can do all the things, build the marketing, write my launch emails, all of that.

And so it just, it’s, it’s not necessarily that it sparks creativity. It empowers me to bring things to market more quickly. I actually had a client of mine who she was a client. Then she took the course and she launched like a huge course. And it’s like, this is something that would normally take me like 60 hours or something like that. And she said she did it in 30. So it’s like right there. I feel like as business owners, we hit so many roadblocks of like, oh, I want to do this, but when do I have the time? I have all these great ideas, but when do I have the time where chat GBT allows you, it acts as like a crutch, almost a collaborator to really bring these things to light more quickly.

And I think what the creativity piece is, I just, we all have so many ideas. And when you bring it to chat GPT and say, I have this idea. I just, you act on it more quickly, I guess, is what I’m getting at full circle is just, you just bring it to light more quickly. Everything.

Jade Boyd: Yep. And more time to actually be creative rather than spending the time building sales pages and stuff that’s not in your wheelhouse

Alex Beyers: Yes.

Jade Boyd: maybe not your favorite thing to do.

Alex Beyers: Yeah. Right. And then I also feel like I get inspired by things and I have a way to almost Integrate that into my business. So it’s like, if I see somebody doing something, maybe I don’t want, I don’t want to do exactly what they’re doing, but I can take that to chat GBT and be like, wow, I’m really inspired by this. Like, what could that mean for my business if I thought this way, or what if I brought this type of service to my business?

And so it’s just like, I feel like it’s opened a realm of possibilities where you actually have somebody who has some, like some of the, it’s data, you know, can be market research based, you can ask it for statistics, you can ask it for specific things on your ideal client. So statistically there’s a lot of things that you can get information for more quickly to be like, is this a good idea? Yes or no based on the stats.

Jade Boyd: I love that. We’re just digging into that a little bit. How do you fact check? Because I know that it can pull false information from the internet too. So specifically when you’re doing research or asking it to make logical decisions based on statistics, how do you make sure that it’s factual?

Alex Beyers: Yeah, you can definitely ask it to give you the sites and like I want the sites and resources that you’re getting this information from. And obviously if it’s like Wikipedia, you’re going to be like, okay, no.

Jade Boyd: Yeah.

Alex Beyers: So that’s what I usually do. And then sometimes I’ll just do some other random Google searches, which now, when you go to Google, obviously it has that like AI that pops up at the top. So it usually summarizes data. But you can go a little bit deeper than that. Typically, when I’m asking for market research, I will give specific examples of like, here are my main competitors, you know, especially if I’m pricing a new, like service or something I’ll give specific competitors for it to compare to. And then you can obviously go to those people’s sites and fact check the pricing or things like that.

Jade Boyd: Yeah, that makes sense. just from a practical example, I think you’ve given us a lot of ideas for how to use chat GPT, but I think a lot of people listening may still be thinking like, but what does that actually look like? Like, what does that actually take, especially on the marketing content side of things?

So can you walk us through a practical example of what it takes and what it looks like for you now in the way that you use chat GPT to write a usable piece of marketing content for your business?

Alex Beyers: Yes. So I’ll give two examples. The first is like the very broad example that you could apply to almost any piece of content that you would want to create. And that is you need to tell chat GPT. We need like a shorter name. That’s such a tongue twister,

Jade Boyd: Yes, it is.

Alex Beyers: You tell chatty that you need a, you want it to act like a social media manager. So give it a role. Okay. Social media manager, master marketer, whatever it is that you’re wanting it to do, copywriter, if it’s for like a piece of an email or something like that. So give it a role. And then you want to be super specific on what you want it to create. So I want you to create an Instagram post covering X topic. Where my opinion is X, Y, Z. And that’s where you give your original thought, your opinion, what’s unique to you of how you build this. And then the purpose of the post, are you trying to sell a product? Are you trying to connect? Are you trying to get followers, et cetera? Like give it a purpose for the post, who you’re speaking to.

If you’ve already trained chat GBT on your ideal client, you could just say my ideal client. If you’re speaking to a specific segment of your audience, you could lay that out. And you might be thinking this is a really long prompt Alex, but this is how you get what you want and once you’ve trained chat GPT, you can kind of start to reduce that as you play around with it and then ask it for the call to action.

So that’s something really simple that you can do is build a really robust prompt that gives everything.

Jade Boyd: And just one comment on that, I think that we should be doing that work anyway. So I think using chat GPT almost acts as that second check of like, have you thought through these things? Are you creating content just to create, or does this piece of content actually have a purpose? And do you know what that purpose is?

So I do think that yes, it seems like a lot of work, but we should probably be doing that work as content creators, as business owners anyway, if we want to create content that actually gives us an ROI.

Alex Beyers: Totally. Yes. And with that too, is once you have that piece of content, if you want to repurpose that, like you can ask chat GPT to then repurpose that. I want this to also be the theme of my weekly email. I want this to then be turned into a Pinterest post. I want it to be turned into a blog post. So you can ask it for all of those things just from that single thing that it created, but again, you gave it the idea and you gave it all the information so then it’s just really reformatting it for you. To get it to really sound like you is obviously goes back to the original conversation we had about really training it on your content pillars, your brand, your business, all of those things.

The other thing that I love to do with Instagram posts is because obviously we’re bombarded with content. And I know all of us, business owners have a little spot on our phone where we’ve saved content where we’re like, I want to repurpose this for my business. Right?

Jade Boyd: Someday. Someday. I will.

Alex Beyers: Yes. Screenshot those and upload it into chat GPT. So you see it, you upload it. This is where I’m like, this is where the creativity happens so quickly. I see a real, I’m like, oh yeah, I want to do something like that. I screenshot it, put it into chat GPT. And again, I say, okay, this person is a business coach. I’m an online business manager. I want to repurpose this with my messaging for my ideal client. I think it should say something like this, but again, I’m not eloquent when I speak to chat GPT. I’m always just like, blah,

Jade Boyd: Speaking to it like a, like a friend.

Alex Beyers: Yeah. And I’m like, can you make this sound way better than what I’m speaking to you right now? And have it repurpose somebody else’s content to your business needs.

And that right there, like, truthfully, there’s no original content out there anymore on Instagram, right? It’s like, there is, but everybody’s repurposing other people’s things. Like we’ve all taken stuff in and we’re making it our own. So take that piece of content, drop it into chat, GPT. And also if you’re like, I have no idea, but once chat GPT knows your business, you could also say, okay, I want to use this similar piece of content and I want to use it to sell my chat GPT course. What could I put on the slide that mirrors this message, but is applicable to my audience kind of thing.

Jade Boyd: So were you screenshotting like the caption or for reels, are you taking multiple screenshots of text if it’s overlaid and uploading multiple photos?

Alex Beyers: Yep. So same with the carousel. I would like screenshot each carousel, or sometimes I screenshot the caption like you saw in the presentation I did to your group is like, I had templates for captions that I use. And so that over time has just been built from like taking from other people’s that I know are successful.

Then I’ve used them, they’re successful in selling and then repurposing them. So just finding what works, but if there’s a template that you like, again, whether it’s somebody posting or caption or reels, just upload that into chat, GPT through the imagery, the attachment piece and ask it to repurpose it for you.

Jade Boyd: I always forget that chat GPT can do images too. Like it’s not just text. I always have thought about it as like a talking through text back and forth, not voice messaging, not sharing photos or anything like that. But recently, so we moved and we need to get blackout curtains so my three month old can sleep during the day. But it seems like a huge decision because I’m like, well, these curtains have to match the design style of this entire house. Like blackout curtains are not cheap, they’re kind of an investment, but I have no idea what my design style is. And I’ve been going back and forth with chat GPT on like, this is what I think my design style is create me like a mood board and create me a picture and it will mock up an entire picture with linkable furniture for every room.

That was like a two hour conversation during, during when I was nap trapped basically, cause my daughter won’t sleep. But I typically don’t think about it as creating images, but it not only can read the images and like analyze the images you submit, it can also generate images, which might be helpful for some business owners.

Alex Beyers: Yes. I did something similar like that last week. I was driving to a hair appointment and I just kept thinking about, well, I got dressed before the hair appointment and was like, I hate all my jeans. And this is like every season, you know, also after having a baby, you’re like, I need new clothes. And so I was talking to chat GPT about my jean style, because I wanted same exact same situation, like needing to buy something, don’t have time to scour the internet, don’t have time to read all the reviews. Like, tell me what I need for jeans. This is my style. I did a bunch of screenshots of like my Pinterest style boards of like, these are like my outfit inspo’s and yeah, it gave me like six pairs of jeans that

Jade Boyd: Did you find one you loved?

Alex Beyers: I haven’t ordered any yet. I’m like really trying to convince my husband to let me order all six pairs so that I can do an Instagram reel about it.

Jade Boyd: That would be amazing.

Alex Beyers: Stay tuned.

Jade Boyd: Yeah, finding jeans is a lot of work. I never thought about it. But yeah, once you start using it, I think about new ways and new questions to ask it every single day. So from the creativity standpoint, like we were talking about, I do feel like it’s giving me more ideas and saving me times and areas of my life where it’s like, yeah, I don’t want to spend a million years scouring the internet for jeans.

Like, just tell me what I should be wearing and give me a link to it.

Alex Beyers: Yeah.

Jade Boyd: So to wrap up this conversation, one question that I am now starting to incorporate into all of our guest episodes is what one thing can you give our listeners permission to stop doing in their business?

Alex Beyers: Oh my. I would say this is me projecting for sure, but I would say stop the hustle, like moving more into this like intentional movement in your business of just because you see other people doing it doesn’t mean that you have to and giving yourself permission to just trust your intuition and slow down. And slowing down doesn’t necessarily mean less success, it just means more intentional success and more intentional action in your business. So if you’re feeling like you just are grinding all the time, I would say, take a step back and see what’s truly causing that. Is it your expectation or somebody else’s, society’s expectation.

Jade Boyd: Yep. Alex and I align on so many things and she is a joy to follow on Instagram. You will be amazed by the content that chat GPT is helping her create. It all hits home at least.

Alex Beyers: No original Alex Beyers content since 2022.

Jade Boyd: For those who are interested in getting into your world and following you after the show, where can they find you?

Alex Beyers: You can find me at Alex Beyers. co and Byers is B E Y E R S. I’m sure Jade will link it in the show notes. Alex Beyers Co on Instagram and really everywhere.

Jade Boyd: Well, thanks so much for being here, Alex. This is great.